IZixhobo zeNtengiso yaMazwe ngaMazwe yaseVietnam kunye noMboniso weTekhnoloji-VIETAD 2023

I-2023 ye-Vietnam ye-Advertising Signs and Equipment Exhibition (VietAd), ixesha lokubonisa: ngo-Epreli 20-22, 2023, indawo yomboniso: Vietnam-Hanoi-NO.91 TRAN HUNG DAO STR.,HOAN KIEM DIST.,- Indibano yeZizwe ngezizwe yaseHanoi kunye neZiko lokuBonisa, abaxhasi: I-Vietnam Advertising Association kunye neNkomfa yeNtengiso yeSixeko saseHo Chi Minh, ixesha lokubamba: kanye ngonyaka, indawo yokubonisa: i-50,000 square metres, ababonisi: abantu be-18,000, inani lababonisi kunye neempawu ezithatha inxaxheba zifikelele kwi-500.
IVietnam lolona qoqosho lwesithandathu lukhulu kuMzantsi-mpuma we-Asia kwaye elinye lamalungu ezoqoqosho ngokwexabiso lilonke lemveliso yasekhaya ye-International Monetary Fund ngo-2011, lelona lizwe lingamashumi amahlanu anesibini ngobukhulu.

Ngokwesimo sezulu se-Price Water House Coopers, ngo-2025, kunye ne-GDP ye-85 yezigidigidi zeedola zase-US, iVietnam iya kuba yi-28 yezoqoqosho ezinkulu kunye nefuthe elikhulu kuqoqosho lwehlabathi. Isizathu sokuba iVietnam ifumene abatyali-mali abakhulu abavela eJapan, eSingapore, eSouth Korea, eTaiwan, eChina nakwamanye amazwe kunye nemimandla kuba iVietnam ithathwa njengemarike ekhulayo kummandla we-ASEAN, uqoqosho olukhula ngokukhawuleza, kwaye lunoluntu olwaneleyo. Ngabantu abangaphezu kwezigidi ezingama-90, i-GDP yaseVietnam kulindeleke ukuba ikhule ngaphezu kweepesenti ezi-6 ngo-2015.

Izivumelwano zoQoqosho kunye nezorhwebo ziquka: ISivumelwano soRhwebo saseVietnam-EU, iSivumelwano soRhwebo saseVietnam-Korea, iRussia-Belarus-Kazakhstan Economic Union ... Ekupheleni kwe-2015, isigaba sokugqibela se-ASEAN Economic Community (AEC), ebonisa ukuhlanganiswa kwezoqoqosho zaseVietnam. kuqoqosho lwehlabathi. Ngenxa yoko, amathuba amaninzi oshishino ayadalwa kwaye ukhuphiswano luqina ngakumbi.

Kunye nophuhliso lwezoqoqosho, ishishini leentengiso laseVietnam loyise amaxesha anzima kwaye liphinda liphinde libe namandla. Ngokutsho kweKantar Media, izinga lokukhula kweshishini leentengiso laseVietnam laliyi-25% ngo-2014. Ukukhula okuphindwe kabini kulindeleke kwi-2015. I-Industry Advertising Industry yaseVietnam Ngokwe-Vietnam Advertising Association, imboni yentengiso yaseVietnam yasekwa ngaphezu kweminyaka eyi-20 edlulileyo kodwa iphuhlisiwe. ngokukhawuleza.

Kwi-2015, ingeniso yokusebenza kwishishini leentengiso yayiyi-500 yezigidi zeedola zase-US, kwaye yayiyi-1 yezigidigidi zeedola zase-US kwi-2011, kubandakanywa: ukukhangisa kwe-TV, ukuthengiswa kwe-intanethi, iindaba, intengiso yobudlelwane boluntu, kunye nokukhangisa kwesiganeko kwintsimi ... Phakathi kwabo, Iintengiso zikamabonakude kunye namaphephandaba zibalelwa kuma-70% - 80% engeniso yokusebenza. Nangona ubuchule kunye nezixhobo zobugcisa kwishishini leentengiso zaseVietnam zisakhula xa kuthelekiswa namanye amazwe kunye nemimandla, ukuza kuthi ga ngoku, imboni yentengiso yaseVietnam ingenise i-90% yezixhobo ezizodwa zobugcisa kunye nezixhobo eziluhlaza zoshishino.

Amandla emarike yentengiso ye-Vietnamese atsale amashishini amaninzi kunye neenkampani ukuba zindwendwele kwaye zithathe inxaxheba. Okwangoku, kukho malunga neenkampani zentengiso ze-5,000 eVietnam, apho malunga ne-30 ziinkampani ezixhaswa ngemali kumazwe angaphandle. Kubonakala ngathi iiarhente zamaqela angaphandle ezivela kwihlabathi liphela ziqokelelene eVietnam. Injongo ye-VietAd 2015 kukugcina nokukhuthaza umboniso weengcali wezixhobo ezizodwa zentengiso kunye neteknoloji eVietnam. Emva kwe-2010, 2011, 2012, 2013, kunye ne-2014, ibambe ngempumelelo imiboniso yentengiso ye-5 ngokulandelelana.

Lo mboniso yibhulorho yokunxibelelana phakathi kwamashishini abandakanyekayo kwimisebenzi yentengiso kunye naphakathi kweenkampani zentengiso kunye nabathengi, nto leyo inceda ukukhuthaza uphuhliso loshishino lwentengiso yaseVietnam kunye nexesha elifanelekileyo lokuhlangabezana neemfuno zolwazi lwamashishini ahlukeneyo kwicandelo letekhnoloji yezixhobo zentengiso. Ukuphucula ukukhuphisana nokukhuthaza uphuhliso loqoqosho lwaseVietnam, ngakumbi uphuhliso lweshishini lentengiso.

I-Vietad yiyona kuphela intengiso yomboniso eVietnam, ebanjwe minyaka yonke ukususela kwi-2010. I-Vietad ibanjwe nguMbutho weeNtengiso zeVietnam kwaye ixhaswa nguMphathiswa weNkcubeko, iMidlalo kunye noKhenketho, iShishini kunye noRhwebo, kunye neNgcaciso yoLwazi kunye noNxibelelwano.

Isikali somboniso: ngaphezu kwamadokodo angama-300; + I-Vietad iya kubanjelwa kwiziko lemiboniso elikhulu kunye nelona lihle kakhulu kwisiXeko saseHo Chi Minh, iSaigon Exhibition kunye neZiko leNgqungquthela (SECC).