Umboniso we-ISA waseMelika weNtengiso
I-2023 ye-Advertising Sign Exhibition yaseMelika (ISA), ixesha lomboniso: ngo-Epreli 12-Aprili 14, 2023, indawo yomboniso: USA-Las Vegas-3950 Las Vegas Blvd. Iziko leNkomfa yaseMzantsi Las Vegas-Mandalay Bay, umxhasi: Umbutho weZayini weZizwe eziManyeneyo waseMelika, ubambe umjikelo: kanye ngonyaka, indawo yomboniso: i-18,000 square metres, ababonisi: abantu be-35,000, inani lababonisi kunye neempawu ezithatha inxaxheba zafikelela kwi-600.
Ukususela ngo-1947, i-American International Sign Association ibambe i-American International Sign Expo (ISA International Sign Expo) ngokutshintshana e-Orlando naseLas Vegas rhoqo ngoMatshi nango-Aprili. Ngo-2017, sele ibanjwe kwiiseshoni ze-72 ezilandelelanayo. Lo mboniso ngowona mboniso mdala wehlabathi kwimiqondiso yentengiso, kwaye ngoku uye waphuhla waba ngowona mboniso ugunyazisiweyo kushishino lwemiqondiso nentengiso ehlabathini.
Ukongeza, i-American International Sign Association iphinda ibambe inani lemiboniso yoshishino lwemiqondiso yengingqi kulo lonke elase-United States, kubandakanywa uMboniso weZayini waMazantsi, uMboniso weZayini oMazantsi-ntshona, kunye noMboniso weZayini weNtshona. , kunye neMidwest Sign Show (iMidwest Sign Show), njl.
Le miboniso iye yakha iqonga elihle kakhulu lokunxibelelana kwilogo kunye nemveliso yentengiso yeeyunithi zamalungu kunye nabantu abafanelekileyo kushishino. Lo mboniso uze namathuba amakhulu oshishino kubavelisi neengcali zeentengiso kunye neemveliso zoshicilelo ezivela kwihlabathi liphela.
Kulo mboniso, abavelisi kunye nabasasazo kwishishini leempawu zentengiso baya kuhlanganisana ukuze babonise kwaye babonise iimveliso ezintsha, ubugcisa obutsha kunye nezinto ezintsha ezikhokelela kwishishini leempawu zentengiso kwi-2017 ukuya kwinani elikhulu labathathi-nxaxheba, abathengi, abaququzeleli kunye nabaphulaphuli. Khonza.
I-ISA Sign Expo yeyona ndlela ilungileyo yeempawu zaseTshayina, intengiso yangaphandle, izixhobo zoshicilelo lwedijithali kunye nababoneleli bezixhobo zokubonisa ukungena kunye nokuphuhlisa imarike yentengiso yase-US. Njengenkampani yokuqala yomboniso e-China ukukhokela iinkampani zentengiso zaseTshayina kwaye zityikitye ukuba zihlole iimarike zaphesheya, inkampani yethu iya kuqhubeka nokuququzelela inani elikhulu leenkampani zentengiso ukuya eUnited States ukuthatha inxaxheba kulo msitho wonyaka woshishino.
Njengelizwe eliphambili eliphuhlileyo kwihlabathi, ishishini lezentengiso lase-US likwamele elona nqanaba liphezulu kwihlabathi. Ngokutsho kwe-American Advertising Association, kwi-2005, i-United States yenza ngaphezu kwesiqingatha senkcitho yentengiso yehlabathi. Imarike yentengiso yangaphandle e-United States ifikelele kwi-5.8 yeebhiliyoni zeedola zaseMelika ngonyaka. IUnited States lelona lizwe likhula ngokukhawuleza kushishino lwezibhengezo zehlabathi. Ixesha elide, iindleko zentengiso yonyaka zizonke e-United States zibalelwa malunga ne-50% yazo zonke iindleko zentengiso yehlabathi. Phakathi kwezalathi manani ezithathu eziphambili zentengiso yeendleko zentengiso zizonke, iindleko zentengiso yomntu ngamnye, kunye nomlinganiselo weendleko zentengiso kwi-GNP, i-United States ikwindawo yokuqala ehlabathini okanye iba phakathi kwabathathu abaphezulu kwiminyaka ethile. Phakathi kwezona nkampani zinkulu zentengiso ezili-100 ehlabathini, iUnited States ithatha phantse isiqingatha.
Ishishini leemoto lase-US, ishishini lokuthengisa intengiso, kunye neshishini le-IT lichitha umlinganiselo ophezulu weendleko zentengiso. Ngenxa yophuhliso olukhawulezayo lweshishini, imeko yeshishini e-United States inokhuphiswano oluphezulu, nto leyo eqhuba imfuno yentengiso. Iintengiso zangaphandle zaseMelika ziveliswa ngokugqwesileyo, ngeendlela ezahlukeneyo, zinempembelelo enkulu yokubonwayo, kwaye zilungelelaniswa kakhulu nendawo engqongileyo, zinika abantu ukonwabela okuhle. I-United States iye yaba lelona shishini likhula ngokukhawuleza nelona lisebenzayo kwintengiso yemiqondiso emhlabeni!
