Vietnam Imurikagurisha mpuzamahanga ryamamaza nibikoresho byikoranabuhanga - VIETAD 2023

2023 Viyetinamu Ibimenyetso byamamaza n'ibikoresho (VietnamAd), igihe cyo kumurika: Ku ya 20-22 Mata 2023, aho imurikagurisha: Vietnam-Hanoi-NO.91 TRAN HUNG DAO STR., HOAN KIEM DIST., - Hanoi International Convention and Exhibition Centre, abaterankunga: Ishyirahamwe ryamamaza Vietnam na Ho Chi Minh Umujyi wo kwamamaza, igihe cyo gukora: rimwe mu mwaka, ahantu herekanwa: metero kare 50.000, abamurika: abantu 18.000, umubare w’abamurika ibicuruzwa hamwe n’ibirango byitabiriye bigera kuri 500.
Vietnam ni ubukungu bwa gatandatu mu bukungu bunini mu majyepfo y’amajyepfo ya Aziya kandi ni umwe mu banyamuryango b’ubukungu ukurikije igipimo rusange cy’imbere mu gihugu cy’ikigega mpuzamahanga cy’imari mu mwaka wa 2011, kikaba ari cyo bukungu bunini bwa mirongo itanu na kabiri.

Dukurikije iteganyagihe ry’ibiciro by’amazi y’amazu, mu 2025, hamwe na GDP ingana na miliyari 85 z’amadolari y’Amerika, Vietnam izaba igihugu cy’ubukungu makumyabiri n'umunani kinini gifite ingaruka zikomeye ku bukungu bw’isi. Impamvu yatumye Vietnam ibona abashoramari benshi baturutse mu Buyapani, Singapuru, Koreya yepfo, Tayiwani, Ubushinwa ndetse n’ibindi bihugu n’uturere ni uko Vietnam ifatwa nkisoko rigenda ryiyongera mu karere ka ASEAN, ubukungu bwihuta cyane, kandi rifite abakozi bahagije. Bitewe n’abaturage barenga miliyoni 90, biteganijwe ko umusaruro wa Vietnam uziyongera hejuru ya 6% muri 2015.

Amasezerano y’ubukungu n’ubucuruzi arimo: Amasezerano y’ubucuruzi ya Vietnam-EU, Amasezerano y’ubucuruzi ya Vietnam-Koreya, Ubukungu bw’Uburusiya-Biyelorusiya-Kazakisitani ... Mu mpera za 2015, icyiciro cya nyuma cy’umuryango w’ubukungu wa ASEAN (AEC), cyerekana ubufatanye bwa Vietnam muri Vietnam mu bukungu bw'isi. Nkigisubizo, amahirwe menshi yubucuruzi arashirwaho kandi amarushanwa arakomeye.

Hamwe niterambere ryubukungu, inganda zo kwamamaza muri Vietnam zatsinze ibihe bitoroshye kandi ziragaruka. Nk’uko Kantar Media ibitangaza, umuvuduko w’iterambere ry’inganda zamamaza muri Vietnam wari 25% muri 2014. Biteganijwe ko izamuka ry’imibare ibiri riteganijwe mu 2015. Inganda zamamaza muri Vietnam Nk’uko Ishyirahamwe ryamamaza Vietnam rivuga ko inganda zamamaza muri Vietnam zashinzwe mu myaka irenga 20 ishize ariko zateye imbere vuba.

Muri 2015, amafaranga yinjira mu nganda zamamaza yari miliyoni 500 z'amadolari y'Amerika, kandi yari miliyari imwe y'amadolari ya Amerika muri 2011, harimo: kwamamaza kuri televiziyo, kwamamaza kuri interineti, amakuru, kwamamaza imibanire rusange, no kwamamaza ibikorwa byo mu murima ... Muri byo, Kwamamaza kuri TV n'ibinyamakuru byinjije 70% - 80% byinjiza amafaranga. Nubwo guhanga hamwe nibikoresho bya tekiniki by’inganda zamamaza muri Vietnam bikiri bishya ugereranije n’ibindi bihugu n’uturere, kugeza ubu, inganda zo kwamamaza muri Vietnam zinjije 90% by’ibikoresho bya tekiniki bidasanzwe n’ibikoresho fatizo by’inganda.

Ubushobozi bwisoko ryubucuruzi rya Vietnam ryamamaza ryakuruye ubucuruzi namasosiyete menshi gusura no kwitabira. Kugeza ubu, muri Vietnam hari ibigo byamamaza bigera ku 5.000, muri byo bigera kuri 30 ni ibigo biterwa inkunga n’amahanga. Bigaragara ko abakozi b'amatsinda y'amahanga baturutse impande zose z'isi bateraniye muri Vietnam. Intego ya VietAd 2015 ni ukubungabunga no guteza imbere imurikagurisha ryumwuga ryibikoresho byamamaza bidasanzwe n’ikoranabuhanga muri Vietnam. Nyuma ya 2010, 2011, 2012, 2013, na 2014, yakoresheje neza imurikagurisha 5 ryikurikiranya.

Imurikagurisha ni ikiraro cyitumanaho hagati yinganda zikora ibikorwa byo kwamamaza no hagati yamasosiyete yamamaza n’abakiriya, bifasha mu guteza imbere iterambere ry’inganda zamamaza muri Vietnam no guhuza igihe gikenewe n’amakuru akenewe mu bucuruzi butandukanye mu bijyanye n’ikoranabuhanga ryamamaza ibikoresho. Gutezimbere guhangana no guteza imbere ubukungu bwa Vietnam, cyane cyane iterambere ryubucuruzi bwamamaza.

Vietnamad ni imurikagurisha ryonyine ryamamaza muri Vietnam, rikorwa buri mwaka kuva mu 2010. Vietad yakiriwe n’ishyirahamwe ryamamaza rya Vietnam kandi igashyigikirwa na Minisiteri y’umuco, siporo n’ubukerarugendo, inganda n’ubucuruzi, n’inganda n’itumanaho.

Igipimo cyimurikabikorwa: ibyumba birenga 300; + Vietad izabera mu kigo kinini kandi cyiza cyerekana imurikagurisha mu mujyi wa Ho Chi Minh, imurikagurisha n’amasezerano ya Saigon (SECC).