Ihe ngosi Ngwa Mgbasa Ozi Mba Nile na Nkà na ụzụ Vietnam - VIETAD 2023

2023 Vietnam Advertising Signs and Equipment Exhibition (VietAd), oge ngosi: Eprel 20-22, 2023, ebe ngosi: Vietnam-Hanoi-NO.91 TRAN HUNG DAO STR.,HOAN KIEM DIST.,- Hanoi International Convention and Exhibition Center, ndị nkwado: Vietnam Advertising Association na Ho Chi Minh City Advertising Conference, na-ejide oge: otu ugboro n'afọ, ebe ngosi: 50,000 square mita, ndị ngosi: 18,000 ndị mmadụ, ọnụ ọgụgụ nke ndị ngosi na ụdị ndị na-ekere òkè ruru 500.
Vietnam bụ akụ na ụba nke isii kachasị na Ndịda Ebe Ọwụwa Anyanwụ Eshia na otu n'ime ndị otu akụ na ụba dịka ngụkọta mmepụta ụlọ nke International Monetary Fund na 2011, nke bụ akụ na ụba iri ise na abụọ kachasị ukwuu.

Dị ka amụma nke Price Water House Coopers si kwuo, ka ọ na-erule 2025, na GDP nke ijeri dollar 85, Vietnam ga-aghọ akụ na ụba nke iri abụọ na asatọ na-enwe mmetụta dị ukwuu na akụ na ụba ụwa. Ihe mere Vietnam ji nweta nnukwu ndị na-etinye ego na Japan, Singapore, South Korea, Taiwan, China na mba na mpaghara ndị ọzọ bụ n'ihi na a na-ewere Vietnam dị ka ahịa na-apụta na mpaghara ASEAN, akụ na ụba na-eto ngwa ngwa, ma nwee ego zuru oke nke mmadụ. N'ịbụ ndị nwere ihe karịrị nde mmadụ 90, GDP Vietnam na-atụ anya na ọ ga-eto karịa pasent 6 na 2015.

Nkwekọrịta akụ na ụba na azụmahịa gụnyere: Vietnam-EU Trade Agreement, Vietnam-Korea Trade Agreement, Russia-Belarus-Kazakhstan Economic Union... Na njedebe nke 2015, njedebe ikpeazụ nke ASEAN Economic Community (AEC), na-egosi njikọ akụ na ụba Vietnam. n'ime akụ na ụba ụwa. N'ihi ya, a na-emepụta ọtụtụ ohere azụmahịa na asọmpi na-esiwanye ike.

Tinyere mmepe akụ na ụba, ụlọ ọrụ mgbasa ozi Vietnam emeriwo oge ndị siri ike ma na-enwetaghachi ume. Dị ka Kantar Media si kwuo, mmụba nke ụlọ ọrụ mgbasa ozi Vietnam bụ 25% na 2014. A na-atụ anya ọganihu ọnụọgụ abụọ na 2015. Vietnam Advertising Industry Dị ka Vietnam Advertising Association si kwuo, e guzobere ụlọ ọrụ mgbasa ozi Vietnam ihe karịrị afọ 20 gara aga mana ọ tolitere. ngwa ngwa.

Na 2015, ego ọrụ nke ụlọ ọrụ mgbasa ozi bụ nde dollar 500, ọ bụkwa ijeri US dollar 1 na 2011, gụnyere: mgbasa ozi TV, mgbasa ozi n'ịntanetị, ozi, mgbasa ozi mmekọrịta ọha na eze, na mgbasa ozi mmemme ubi ... N'ime ha, Mgbasa ozi TV na akwụkwọ akụkọ ruru 70% - 80% nke ego ọrụ. Ọ bụ ezie na ihe okike na akụrụngwa teknụzụ nke ụlọ ọrụ mgbasa ozi Vietnam ka na-eto eto ma e jiri ya tụnyere mba na mpaghara ndị ọzọ, ka ọ dị ugbu a, ụlọ ọrụ mgbasa ozi Vietnam ebubatala 90% nke akụrụngwa teknụzụ pụrụ iche na akụrụngwa mmepụta ihe.

Ike nke ahịa azụmaahịa mgbasa ozi Vietnamese adọtala ọtụtụ azụmaahịa na ụlọ ọrụ ileta na isonye. Ka ọ dị ugbu a, e nwere ihe fọrọ nke nta ka ọ bụrụ ụlọ ọrụ mgbasa ozi 5,000 na Vietnam, nke ihe dị ka 30 n'ime ha bụ ụlọ ọrụ na-enweta ego na mba ọzọ. Ọ dị ka ndị nnọchi anya otu mba ọzọ si n'akụkụ ụwa niile gbakọtara na Vietnam. Ebumnuche nke VietAd 2015 bụ ịnọgide na-akwalite ma kwalite ihe ngosi ọkachamara nke ngwá ọrụ mgbasa ozi pụrụ iche na nkà na ụzụ na Vietnam. Mgbe 2010, 2011, 2012, 2013, na 2014 gasịrị, ọ na-eme nke ọma ihe ngosi mgbasa ozi 5 n'usoro.

Ihe ngosi a bụ àkwà mmiri nkwurịta okwu n'etiti ụlọ ọrụ na-arụ ọrụ mgbasa ozi na n'etiti ụlọ ọrụ mgbasa ozi na ndị ahịa, nke na-enyere aka ịkwalite mmepe nke ụlọ ọrụ mgbasa ozi Vietnam na n'oge kwesịrị ekwesị na-egbo mkpa ozi nke azụmahịa dị iche iche na ngalaba nke teknụzụ ngwá ọrụ mgbasa ozi. Melite asọmpi ma kwalite mmepe akụ na ụba Vietnam, ọkachasị mmepe azụmahịa mgbasa ozi.

Vietad bụ naanị ihe ngosi mgbasa ozi na Vietnam, nke a na-eme kwa afọ kemgbe 2010. Vietad bụ nke Vietnam Advertising Association na-akwado ya ma na-akwado Ministry of Culture, Sports and Tourism, Industry and Trade, and Information Industry and Communications.

Ọnụ ọgụgụ ihe ngosi: karịa ụlọ ntu 300; A ga-eme Vietnam na nnukwu ụlọ ngosi ihe ngosi kacha mma na Ho Chi Minh City, Saigon Exhibition na Convention Center (SECC).